[Watch] Lego giveaways in the Daily Mail end for 'foreseeable future'
https://youtu.be/-G5F6P4e4WA
Lego has announced its promotional giveaways with the Daily Mail have ended - amid a campaign to stop firms advertising with some newspapers over "divisive" coverage of migrants.
The firm regularly gives away free toys via the paper, but said there would be no more "in the foreseeable future".
Lego did not say why the tie-up had ended - but said it had listened carefully to parents and grandparents.
Stop Funding Hate has lobbied firms to stop advertising with some newspapers.
The group, formed in the summer, has criticised several national newspapers for "portraying migrants in overwhelmingly negative terms" and whipping up hatred before and after the EU referendum.
It has urged companies including John Lewis, Waitrose and Marks & Spencer to stop advertising with the Daily Mail, the Sun and Daily Express.
Responding to a tweet from Stop Funding Hate, Lego confirmed its promotional agreement with the Mail had ended.
A spokesman said: "We don't comment about dialogues with 3rd parties. But our main purpose is to create Lego experiences for kids.
"We can confirm that our collaboration with the Daily Mail has ended with no plans for promotions in the future."
Lego told the BBC it spends "a lot of time listening to what children have to say. And when parents and grandparents take the time to let us know how they feel, we always listen just as carefully."
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